Further research into these LinkedIn statistics revealed that over 50% of adults who have a bachelor’s or advanced degree in the US are LinkedIn users, while the site engages with only 10% of people whose education doesn’t surpass high school. Users only spend about 17 minutes on LinkedIn per month.Īccording to the Pew Research Center 2021 Social Media Use study, LinkedIn remains popular with college students. However, LinkedIn is used sparingly, so you only have a few minutes to make an impact.
Of those LinkedIn users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month. LinkedIn now has more than 875 million members with over 58 million registered companies. And, when it comes to interesting LinkedIn statistics and LinkedIn facts, there is a surprising abundance. We’ll continue to run polls on key social media marketing questions throughout the year, so keep an eye on our LinkedIn and Twitter profiles.In fact, search interest for the term “LinkedIn” has increased more than 295 percent since 2010.
Of course, no generalized stats are universal, as what works for each brand and audience will be different, and it is worth noting that 400 responses is not a huge sample size based on the platform’s now close to 800 million total members.īut it may be worth considering – while video ads do statistically perform better, based on the responses from our community, still image ads remain the best performer, and could be just as valuable in your campaigns. LinkedIn also says that video ads see, on average, 2x higher engagement, and 3.5x higher CVR for B2B brands than static posts, so there are some fairly compelling stats that support the use of video ads over still image promotions. According to LinkedIn’s data, its users are 20x more likely to share a video on the platform than any other type of post, while response rates for its video ad products have been rising steadily over time.
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